Tuesday, March 29, 2016

Social media matching using email with NationBuilder and Accurate Append

Campaigns are often about momentum - and no matter how well-funded or energetic your official organization is, momentum requires tapping into a larger base of supporters and engaging them with your message. Once you've tapped into that group, give them great messaging and turn them loose on social media.

I've seen this kind of organizing in practice with a brand campaign I ran at NationBuilder where just a handful of thousands of customers enlisted in the campaign were responsible for nearly half of the referral visits to our campaign pages. You don't need a lot of people, you need to identify the most passionate and give them tools. These campaign ambassadors can provide the winning edge.

So how can you find out which of your supporters are sharers? A baseline is to identify which have social media accounts - and NationBuilder automatically matches social accounts such as Twitter and Facebook to email when you import a list. If you have names and addresses (such as a voter file), you can use Accurate Append to get email addresses for matching purposes. Accurate Append's email append can typically match at least a third of a list. (They have a phone append product, too, if you are doing phone canvassing.)

Once you've matched email and social profiles, you can use NationBuilder filters to target your email outreach and recruitment to those voters to have social accounts. Convert them and empower them to amplify your messaging.

Friday, November 27, 2015

Accurate Append and Facebook custom audiences

I've got a new Adriel Hampton home website, designed and developed by the amazing Serina Patterson of Sprightly Innovations.

I'm also working hard to build up The Adriel Hampton Group, where we work with civic tech companies on growth strategy, and with progressive nonprofits and political campaigns to provide digital engagement strategy and community building.

My colleague Candice has a new blog post up about our client Accurate Append. Accurate Append phone append and email append services - the kind of data quality you need to run Facebook custom audiences with verve.

Sunday, June 24, 2012

League of California Cities tries to kill open government bill

One of my proudest accomplishments over the past year has been the progress on SB 1002, the California Open Data Standard. I helped draft a framework for the bill along with open government advocates from around California and the world. Sadly, the lobbying group the League of California Cities is trying to gut the bill and is smearing open data advocates in the process.

Saturday, July 30, 2011

Adriel Nation - Technologies for democracy; social media for social good

I am writing to ask you to join Adriel Nation, my network for promoting emerging technologies for better government, democracy and self-governance and for sharing opportunities to help charities around the world. All  of my blogging is now on this new platform, powered by NationBuilder.
Adriel Nation has two key focuses: promoting emerging technologies for improving democratic and self governance (Gov 2.0 RadioNationBuildercivic tech events and more); and using social networks to create awareness of and raise funds for organizations doing social good (XBAR Gives and more).
If you join, you will also have the opportunity to suggest organizations we should be supporting and to make other suggestions for the focus of Adriel Nation.
Thank you!