Monday, February 27, 2017

5 ways to use voter contact data in campaigns

Guest post by Jeff Swift, author of Digital Community Organizing

Securing relevant voter file data is one of the first steps for any 21st century campaign. You’ve got to know where the registered voters live so you can plan house parties, canvassing, and GOTV efforts.

But your data efforts can’t end there. Contact information can be the most invaluable asset a campaign has, and voter file data is often out of date or irrelevant — how many voter lists still show the number for a home phone that was disconnected 8 years ago?

Whether you’re running a small municipal race or a full statewide one, it’s worth the effort to append accurate phone and email data to your voter file. Here are 5 ways to use voter contact data to change the course of close political races:

  1. Find out how many voters are already on your email list.
  2. Discover pockets of email list subscribers in neighborhoods you didn’t realize had any supporters.
  3. Send an email to all registered Democrats in a certain neighborhood to let them know about an upcoming event.
  4. Update your voter file phone records to get accurate contact numbers, often including mobile numbers.
  5. Build their own phone banks — and SMS texting banks — for voter outreach, fundraising, and GOTV.

There’s no reason the big high-dollar political campaigns should be the only ones with robust voter contact programs. The data is out there, and is usually quite affordable from services such as Accurate Append's data append. The cost is almost always worth it, particularly when you consider how much more effective your campaign will be when you have accurate contact information for all the people in your voter file.

Wednesday, June 01, 2016

Service first: Constituent management software

In a previous iteration of my career, I recorded about 100 interviews about government technology. We called the program Gov 2.0 Radio. Guests ranged from execs of large enterprise companies looking to expand their government sales to rural communications officers using new tools to reach their public. We had a lot of fun with it, and when I let it go after joining NationBuilder to work on political software sales a great team took it over for a few more years.

Today I'm working with the same sort of folks I used to interview, helping them with their marketing and growth strategies. I'm convinced that constituent management software and other advanced communication and collaboration technologies can improve government at every level.

Tuesday, March 29, 2016

Social media matching using email with NationBuilder and Accurate Append

Campaigns are often about momentum - and no matter how well-funded or energetic your official organization is, momentum requires tapping into a larger base of supporters and engaging them with your message. Once you've tapped into that group, give them great messaging and turn them loose on social media.

I've seen this kind of organizing in practice with a brand campaign I ran at NationBuilder where just a handful of thousands of customers enlisted in the campaign were responsible for nearly half of the referral visits to our campaign pages. You don't need a lot of people, you need to identify the most passionate and give them tools. These campaign ambassadors can provide the winning edge.

So how can you find out which of your supporters are sharers? A baseline is to identify which have social media accounts - and NationBuilder automatically matches social accounts such as Twitter and Facebook to email when you import a list. If you have names and addresses (such as a voter file), you can use data append vendor Accurate Append to get email addresses for matching purposes. Accurate Append's email append can typically match at least a third of a list. (They have a phone append product, too, if you are doing phone canvassing.)

Once you've matched email and social profiles, you can use NationBuilder filters to target your email outreach and recruitment to those voters to have social accounts. Convert them and empower them to amplify your messaging.

Friday, November 27, 2015

Accurate Append and Facebook custom audiences

I've got a new Adriel Hampton home website, designed and developed by the amazing Serina Patterson of Sprightly Innovations.

I'm also working hard to build up The Adriel Hampton Group, where we work with civic tech companies on growth strategy, and with progressive nonprofits and political campaigns to provide digital engagement strategy and community building.

My colleague Candice has a new blog post up about our client, data append vendor Accurate Append. Accurate Append phone append and email append services - the kind of data quality you need to run Facebook custom audiences with verve.

Sunday, June 24, 2012

League of California Cities tries to kill open government bill

One of my proudest accomplishments over the past year has been the progress on SB 1002, the California Open Data Standard. I helped draft a framework for the bill along with open government advocates from around California and the world. Sadly, the lobbying group the League of California Cities is trying to gut the bill and is smearing open data advocates in the process.