Wednesday, October 27, 2004

More on the Mills Corp. poll on Piers 27-31, where it looks like all those ads in the Guardian have paid off:

The poll was conducted among a sample of all registered voters in SF. Margin of error was plus or minus 4.5 percent at a 95 percent confidence level,. Sample size = 500. Oct. 6-11

Q. Have you seen or heard anything in the news over the past year or so about plans to develop Piers 27 to 31 on the San Francisco Bay waterfront?

Total Yes 48%
Total No 52%

From those who had heard of the project:

Q. From what you have seen or heard, do you have a generally favorable or unfavorable opinion about the current plans for Piers 27 to 31?

Favor (Somewhat + Strongly) 47%
Unfavorable (Somewhat + Strongly) 20%

To everyone and following a factual description of details, including the inclusion of retail, restaurant and office:

Q. Let me give you a brief description of the current plans for Piers 27 to 31, and then I’d like your opinion about them.

“Piers 27 to 31 are on the waterfront at the foot of Lombard Street. They will be converted to restaurants, open space, retail stores, office space, and recreational uses. These uses include a new Y-M-C-A open to everyone, a rock climbing wall, a skateboard park, recreational and lap pools, basketball courts, and more. These facilities will all be open to the public. There will also be a bowling alley, volleyball courts, and a public marina with boating and sailing. The retail shops will be oriented towards recreation, including stores selling equipment for climbing, biking, surfing, and other sports activities.”

Having heard this, do you generally have a favorable or unfavorable opinion about the current plans for Piers 27 to 31?

Favor (Somewhat + Strongly) 80%
Unfavorable (Somewhat + Strongly) 11%

Interestingly, District 3 (where the Piers project is located) favored the project 90%-8% (sample size 39). Combined Districts 3, 2 and 6 (the immediate neighborhoods) supported the project 87%-8%.

Q. Based on what you have heard, do you think that the San Francisco Board of Supervisors should vote to approve this project, or do you think that it should vote to stop this project?

Approve (Definitely + Probably) 70%
Stop (Definitely + Probably) 9%




Q. Please tell me if each of the following would or would not be a reason you might consider visiting the Piers 27 to 31 project once it opens?
Would Would Not
For the restaurants and retail shops 76% 21%
For the boating, basketball, soccer, skating, swimming, bowling, yoga, or one of the other recreational opportunities 77% 21%
To check out the views and public spaces 86% 12%

Q. Now let me share with you what opponents say about this project.

“They say that the developer of the project, the Mills Corporation, builds giant suburban malls and got this contract only because of a back-room deal engineered by former Mayor Willie Brown. Neighbors from Telegraph Hill say the project will cause too much traffic and won’t meet the real needs of the city. In addition, nearby businesses say it will hurt nearby tourist attractions such as Pier 39. That’s why business groups and neighbors are urging the Board of Supervisors to vote to stop this project.”

Having heard more, do you think that the San Francisco Board of Supervisors should vote to approve this project, or do you think that it should vote to stop this project?

Approve (Definitely + Probably) 60%
Stop (Definitely + Probably) 20%


Q. Mayor Gavin Newsom’s Approval Numbers:
Favorable (Very + Somewhat) 76%
Unfavorable (Very + Somewhat) 13%


Q. Are things in the city of San Francisco are generally going in the right direction, or would you say that things in San Francisco are seriously off on the wrong track?

Right Direction 64%
Wrong Direction 20%

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